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    123toid
    Keymaster

    Recently I started reviewing more gear on YouTube.  Most recently it has been amplifiers and in particular headphone amplifiers. I even started a rolling list of my favorites.  Even though I find these really interesting, they don’t seem to do well.  This leads me to my question:

    Why do you think they aren’t doing as well?  Are they just not of interest?  Is there any information I could add that would be helpful?  Or in general what is it that you are looking for when a product is reviewed?

    If you haven’t seen one, here is my latest video: 

     


  • Help Needed – Reviewing Gear on YouTube

    elliottdesigns updated 5 months ago 5 Members · 7 Replies
  • ajc9988

    Member
    October 22, 2021 at 1:30 pm

    @123Toid – I think part of the issue is what a person is looking for at that period in time. If I may, before audio, I’ve been into computers and building computers for years. I do watch a lot of reviews of newly released hardware. But, the frequency with which I fully watch the reviews will depend, in part, on new features being introduced, my needs for purchasing or upgrading equipment, emergent trends in the space, etc. This is how I balance my interests.

    The smaller tech channels I watch, like Hardware Unboxed, do some of the most in-depth reviews of computer monitors. But since I use a 50″ 4K TV as a monitor, I do not watch those reviews as often, although I would not hesitate if a person down the road is looking into buying a display to send them there (and to rtings.com).

    In the same way, although I did watch this review, I am not nearly as interested in headphone amps. Now, that is a personal thing, and I cannot speak to the rest of this community and your YouTube followers on what their interests and needs are. But that may be the case with some of the review videos.

    If others are like me, even if it is a review I would be interested in, I do find myself with limited time at times and hobby viewing takes a backseat in those cases. The Acrylic video is an example of that. I started watching, but never finished it and never swung back around. Because, although I am interested in the content, I got busy and just didn’t finish it (note: it may have even finished playing but I got busy in the morning and just didn’t pay attention or was out of the room for the conclusions).

    Also, in recent times, it seems YouTube’s algorithms for finding new content has… changed. Most notable in the YouTube news segment, I have seen discovery recommendations when not logged in change over the past few years (but that has to do with discovery and growth; not on interest of subscribers). YouTube is effecting ways people organically find what they are looking for. I do not know if this has effected your channel or not (one way to check is seeing if there was a point at which discovery of your videos by non-subscribers has a precipitous drop off at some point, after which it remains lower than the higher historic levels). If that is seen, then that correlates to an algorithm change by YouTube. Considering your videos are apolitical, you shouldn’t be effected, but that might be worth looking at.

    Another reason could be (and this is only if historic data is not the same as current data on performance of this type of review video) that in the US, there is an economic situation going on where 4.3M quit their job in August alone, with more in September to be discussed (it seems they started tracking quitting jobs in 2020, and it seems that the release of that information is lagging by 1 month as compared to the prior month’s jobs numbers, released the first Friday of the first full week of the subsequent month by the Bureau of Labor and Statistics, so the narrative will be seen in the coming months). Because of that, there could just be the case people are not, at this moment, interested in hearing about products due to their own finances, or supply issues may make obtaining certain products harder, as putting in time restrictions (such as ports being cut back to 8 hours a day monday through friday for C restrictions has caused the backlog of delivering goods, with the Treasury Department ominously saying that we will not go back to normal hours until everyone takes a shot, not trying to get political here, just trying to report what US officials are saying).

    So, it is hard to say, but hope something I said in this post might help.

  • jay974

    Member
    October 24, 2021 at 3:03 pm

    As for me i’m only watching what i’m interested in………a headphone amp is not in my goals, maybe in a couple of years but i can do with what i have right now, a little FOSI T20 used for my PC but it’ll move to my workshop and it has a good headphone sound as well.

     

    The economic situation is getting difficult i think , and doing some DIY might be more in relation with the situation. Even though i dont live in the US.

  • 123toid

    Administrator
    October 25, 2021 at 6:31 am

    @jay974 I appreciate what both of you have said.  I know my Patreons are really interested in them.  I appreciate all the feedback.  it is welcomed.  I think I might start doing some more spontaneous videos as well.  Where I unbox it and talk about it as I go.  It makes it more real and feels like we are all discovering it together. Then at the end talk more about my extended time with it.   Maybe it’ll appeal in the sense that it is more fun to watch.


    Help Needed – Reviewing Gear on YouTube

  • ajc9988

    Member
    October 26, 2021 at 11:23 pm

    @123toid – You may even make each speaker built into a series (when reviewing speakers). You have done this roughly past couple times (where you have a build video and then a listening/analysis of it after it is built). You can add in the unboxing and first impressions, thereby turning it to 3 videos. I don’t know if a design video really would be worth it for each speaker (or what bit of that gets into the build video).

    But also coming up with a regular series per speaker build/review, such as 3 known videos, would allow for getting the specs and first impressions out immediately (makes sponsors, etc. happy). Design takes time, so people understand the build video and review video coming later. It’s an easy way to have extra content, have a short video to introduce the product (if you wanted, you could even throw up some DATS data and look at that compared to the spec sheet).

    Just a thought.

  • tvor-ceasar

    Moderator
    October 27, 2021 at 4:36 pm

    I think you just have to look at this logically.

    Your channel is and has been primarily about DIY topics, with a small smattering of other genres thrown in. I think that most people who come to your channel are looking for or are interested in the DIY aspect. I, for one, like the interviews and the reviews, but I am definitely not “your typical viewer”.

    How to hit that magic sweet spot and pull in the views, if I knew, I’d be doing it. Lol. Maybe you could slyly introduce a product in a video and then the next video would actually be about that product. For example, you could have had a build video where prior to testing out the speakers, you go over to the system and unplug your headphones with a quote such as “time to try these bad bois out”. Then, a week or so after you can come back with “In my last video, I was listening with my headphones while working to finish up the project. This headphone amp…”

    You get the picture. It’s just trying to tie the review into the theme of the channel, even if it is a loose tie. Keeps the feeling a bit more consistent.

    Or maybe that won’t work. It’s YouTube after all, and we all know it works in mysterious ways.


  • 123toid

    Administrator
    October 28, 2021 at 6:09 am

    @tvor-ceasar 

    That is a great idea.  I need to also throw some written reviews on here as well.  I don’t always have a ton of time, so I have slacked off on that a little.  I guess I need to do it more. 


    • elliottdesigns

      Member
      January 24, 2022 at 5:26 am

      Not sure why I hadn’t seen this post earlier, but since your channel is quite DIY centric, perhaps amplifier boards and power supplies might be more appropriate for the audience. For instance, icepower, chinese board amps, etc, etc.